How Much Should You Spend On A Pay-Per-Click Advertising Campaign?

Running a business is really hard work, and even for those of you out there who have multiple businesses, the work does not necessarily get easier. Not only are you dealing with the day-to-day operations of what your industry is, but you are also navigating the 21st century in terms of spreading the word about your business, and this will undoubtedly include a pay-per-click advertising campaign.

As companies have begun to understand what it means to be relevant players in the online advertising game, being able to know how best to drive traffic to their website is critical for success. Moreover, not only is the initial push of traffic vital, but there is a need to understand what it takes to maintain a static ad campaign. In today’s world of online advertising and marketing, clicks are what it is all about. There’s just one problem – how exactly does a business’s advertising budget factor into funding a successful pay-per-click advertising campaign?

The truth is that all businesses struggle with making sure their advertising budget is efficiently spent and that there is a worthwhile return on investment. Thus, the question comes up about the amount of money that should be spent when it comes to a pay-per-click advertising campaign.

Here are a few things to consider:

Determination of Goals – What’s it all about for your business? Numbers of leads or sales per ad dollars? Knowing what you want & what means the most to your business is the best guide.

Find Out Where You Can Save Money – Advertising experts note that only about 25% of small businesses are active in their PPC accounts. Getting your hands a little dirty may actually save you money because you’re taking the time to see where issues have arisen & trying to nip them in the bud before they become problems.

Factor in Room for Errors or Changes – Advertising budgets need some room to maneuver so that changes can be made when necessary. A dynamic advertising plan is always vital for any business because standing still without financial wiggle room means you get left behind.

Have An Actual Budget From Which to Work – Perhaps the most important part of any pay-per-click advertising campaign, businesses need to have a budget from the beginning. This lets you know how much you can spend & allocate funds for changes that may come up.

As with most things pertaining to advertising and marketing, determining a specific dollar amount to be spend on your business’s per-per-click advertising campaign is not an exact science. Full disclosure: there are a number of websites that provide their versions of equations to give you a ballpark figure, but again, it’s all an estimation. In the end, knowing what best works for your company’s advertising dollars is teaming up with a killer advertising agency that can get a handle on your business, understand your needs, and help you put together a plan to make every advertising dollar work for you.

The Truth About Menu Boards

Digital Menu Boards are utilized in less than 20% of restaurants in overall nation. The other 80% are needlessly missing out on some incredibly easy and effective ways to increase the bottom line.

What’s today’s special?

Over half of restaurant customers look to menu boards specifically to find out what’s on special. But incredibly, almost half the time the very information that these eager customers were looking for, literally with their money in their hands, was nowhere to be found! For the 80%, it’s easy to see why. Imagine how difficult it would be to change static chalkboard signage every time you change your special. For owners of digital display systems, what’s on your display can be changed at the touch of a button, with the changes automatically reflected in your POS system, too.

This disadvantage is especially crushing if your major target consumers are younger. The Millennials, perhaps the most important demographic for QSR establishments, are less set in their ways about everything, including the food that they eat. They are looking for new food experiences and your meal specials are prime candidates. Why would you want to miss this opportunity?

One picture is worth 1000 words:

QSR customers are in a hurry. They won’t take a time to read lengthy explanations. That’s why pictures are essential, especially if you’re promoting a new menu item. A tantalizing vision of your latest promotional special, in all its mouthwatering glory in living color, will have your customers reaching for their wallets far faster than any verbal description. While posting great pictures is as easy as a few taps on a keyboard for operators boasting digital display systems, it will present much more of a challenge for those still stuck with chalkboard or painted signage.

Greater control with digital signage:

For franchises or other types of multi-site operators, what customers see on menu boards can be centrally controlled. A new limited time offer and new pricing can be made to appear at all your locations, whether they are on the other side of town, or on the other side of the continent. And, if you’re spending millions on advertising that great new blockbuster offer on the web and on TV, you want to make sure that what your hungry, eager customers see on your menu signs is in sync with the expectations that you spent so much time, effort and money in creating.

How to Advertise Your Used Car

There are many places that you can advertise your car for it to be sold. The question is: How is the correct way to advertise it?

Someone who is looking at an advert on social media, a website or a newspaper will want to know everything there is to know about the car. This means that they are interested in the car’s history such as if it was in any accidents, special features and they want to see a picture of the car. The idea is to sell a car to people who are in need of a working and functional car but don’t want to pay much for this basic transportation.

A clear description is the most important aspect of selling any item. Since a person can’t physically see the car the first time they see it online, they will want to know everything about the car before they consider seeing it in real life. A prospective buyer will want to know if there are any scratches or dents that can be repaired, scratched hub caps that should be replaced or buffed, and different modifications that the previous owner has made to the car.

Be careful when advertising a car that has had modifications done as such modifications can either add or lessen the value. The car will lose value if the owner has done the jobs himself and it appears untidy. This includes wheels that have been installed, turbos and superchargers, cone filters, blacked out lights (which is not allowed in many regions), and dimmed windows.

In your description you will also have to add what type of engine the car has and the interior features. The interior description includes ABS, air conditioning, Bluetooth, automatic windows, type of finish on the seats, central locking, a radio and whether the car has power steering. The engine description should include the type of engine it is (how much fuel is consumed per cycle), if it is an automatic or manual transmission, how many gears there are available, what type of fuel it uses and if any modifications have been done to the engine to increase power.

Lastly, you would need clear and bright pictures that showcase the car. Only one picture won’t be helpful as a person who is looking to buy a car wants to see the car from all angles. They also need to know if it is road worthy and worth consideration.

Used cars might be more difficult to sell because there are so many options out there. However, it is good to know that about fifty percent of people need a second hand car because the price is lower and it is within their budget. Advertise and make a statement so that a buyer won’t forget the quality used cars you have available.